This project was a personal project made for the Cincinnati Recycling & Reuse Hub, which is a nonprofit organization that recycles hard-to-recycle materials & collects items for their free-to-take reuse section. As an avid user of The Hub, I knew that their branding could use some help. During the spring of 2023, I decided to perform a brand analysis & rebrand.
Context
Initially, I performed an analysis of their external messaging & branded graphics that were available to the public. I took a variety of samples, and determined the strengths and weaknesses of their assets.
Analyze Current Branding
I aimed to keep the deliverables simple yet visually appealing. The elements are bold, bright, and energetic to encapsulate the energy that radiates from The Reclaimery.
